Did you know that how we remember experiences can be entirely influenced by when they peak and end?
According to research by Daniel Kahneman and Barbara Frederickson in 1993, the most intense moment and closure are engraved in our memory, whether the experience is positive or negative.
Imagine yourself climbing Mount Everest. The real adventure begins at the entrance to this experience. Bet on an inspiring and unexpected start, making it clear that the extraordinary journey has its starting point there, while the touchpoints are revealed at every step on the challenging climb.
Prepare the audience for the peak, develop touchpoints along the way, build expectations, and pique the audience's curiosity about what's yet to come.
And the peak? That's when you finally reach the top of the world! The feeling of achievement, pride, happiness, and gratitude overflows in your being. It is a moment that will forever mark your life, an indescribable emotion that will be treasured forever. The peak is memorable; it elevates the experience, elicits positive emotions, creates connections, and generates insights that the audience takes with them.
But the story doesn't end there! Organization is key. When you reach the end of this transformative journey, close with mastery. Keep the energy down smoothly, but offer the audience a memorable end to the experience and deliver a possibility to extend this fantastic experience. Whether through an emotional connection or additional content, provide a delightful ending that will leave everyone wanting more.
People will remember an experience that had its points strategically mapped.
Create memories that matter, moments that elevate emotions, spark connections, and generate deep insights.
Use the Peak and End Rule and leave your mark on people's hearts!
Foto de Christopher Burns na Unsplash
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