I recently came across an article by Mikkel Pilgaard, which explores fundamental human needs from an economic and philosophical perspective. From subsistence to freedom, this material helps us better understand what we are after.
Before proceeding, click here to view the translated table.
By applying this knowledge to create meaningful experiences, I highlight some crucial points that directly impact our work. Imagine focusing on the participation, leisure, and creation columns, along with the doing and interacting rows. The potential is immense!
In the context of participation, we aim to provide collaborative and fun experiences where people's voices are heard and their opinions valued. After all, the formation of communities and collective engagement is of inestimable value, far beyond specific actions. It's time to transcend the basics and create long-term projects that resonate with audiences.
About leisure, we seek to invest in moments of fun, inspiration, and sensory connection. After all, experiences that awaken emotions, create memories and strengthen ties between people can raise participation and involvement.
And we cannot leave aside the importance of creation. Spaces that encourage personal development and creative expression are essential to transformative experiences. When people come together to create, they feel part of something bigger, where freedom of expression flourishes, and the result exceeds all expectations.
These three points are intrinsically connected with some of the premises of the inspiring book 'The Power of Moments.' If we keep these assumptions in mind, we can create experiences that provide upliftment, valuable insights, genuine pride, and authentic connections.
A transformative design journey builds a future that meets people's real needs. It's time to go beyond the obvious, bringing up enriching and impactful experiences. Implementing this revolution is crucial, especially for corporations that often limit themselves to one-off events instead of working with long-term projects that add value to their audience.
Together, let's transform the scenario and create a lasting positive impact through high-impact events.
Comments