The challenge

Create an educational event for children and provide learning tools for children and adults in a 100% free event.

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The result

Two editions in different cities and with simultaneous programming.

The creation of a board game presented to teachers and donated to a public school in the city, about the meaning, origin, and unfolding of each national and regional holiday. Development of circus, drawing and manual activities workshops, creation of “family-sized” toys, in addition to a stage program exclusively for children.

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Lessons learned

In addition to the real meaning of the dates, the mobilization of partnerships in the community and local public bodies taught me a lot and was fundamental to the success of the event.

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I did

​#experience design #curatorship #management #executive production

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Credits:

​Client: Árvore - Corporate Communications Laboratory

Period: 2019

Photo credit: Léo Lara