The challenge

Create a musical experience with low structural impact on the space, and high experiential impact for the public, in one of the most emblematic squares of the city, to celebrate “MRV” as the new sponsor of Praça da Liberdade.

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The result

A charming night, with comfortable furniture, a show with two artists that had played together before, and lovely gifts for the public. Occupying one of the most beloved spaces in the square, the central bandstand.

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Lessons learned

Producing small and high-impact projects. It was very important to bring the artists into the concept of the event, a fundamental exchange so that the format, the artists involved and the repertoire made sense for the concept of the project.

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I did

​#curatorship #executiveproduction

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Credits:

​Client: MRV

Period: 2019

Photo credit: Léo Lara