The challenge

Make the online version of the “Meu Vizinho Pardini Festival” embracing the concept of “Live Your Age”, a Hermes Pardini project focused on the 60+ audience.

​

The result

Four live broadcasts and a movie that offered not only entertainment to the target audience but inspiration as well. The products contemplated the elderly public in every aspect from the staff to the artists, and all the content was broadcast in public nursing homes across the city.

You can check the complete material on Hermes Pardini's Youtube channel.

​​

Lessons learned

A project with a specificity like this requires, in addition to research, a lot of listening. My conversations with 60+ influencers guided this work and taught me a lot about this kind of target audience.

​

I did:

#curatorship #executiveproduction

​

Credits

​

Client: Árvore - Corporate Communication Laboratory

Period: 2020-2021