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Komatsu Konnection
Interactivity and autonomy as a brand experience
The challenge
Create a high-impact and autonomous experience for the company's most strategic customers.
The result
A dynamic, personalized event, with high-impact scenography, revealing innovation and technology as key features of the company. The event featured personalized gifts for each customer and robust technical content delivery.
Lessons learned
Developing content for interactive projects and how to make an experience that prioritize the autonomy of the public.
I did:
#experiencedesign #curatorship #management #executiveproduction
Credits
Client: Komatsu
Period: 2019
Photo credit: Léo Lara
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