The challenge

Create a project that connects the Hermes Pardini brand with its technical relevance in the health sector.

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The result

Several initiatives on the largest public events platform of Minas Gerais, including reinforced brand presence in strategic sectors, creation of a guest lounge with 100% free service, exclusive VIP area, and production of more than 100 thousand gifts for distribution to the public.

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Lessons learned

The iteration of actions, game by game, was fundamental for the success of the project. Observing the public's behavior was extremely important, in order to create an experience that met the company's commercial and marketing goals.

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I did:

#experiencedesign #management #executiveproduction

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Credits

Client: Árvore - Corporate Communications Laboratory - for Hermes Pardini

Period: 2021

Photo credit: Roberto Staino