Festival Desperta Drive In
The online presence of Festival Desperta
The challenge
Develop the second edition of Festival Desperta in a new format, maintaining the conceptual impact of the project and respecting all of the sanitary rules, and promoting a safe space for the public.
The result
Festival Desperta was held inside the Go Dream Arena, a drive-in space for movies and events in Nova Lima, a city near Belo Horizonte. For an entire month we had a musical theater, circus acts, stand-up comedy, motivational speakers, and shows totally free for audiences of different places and ages.
Lessons learned
Working on a new model is always challenging, but my biggest lesson here was to mix the artists and the audience's needs in the “same box”, making the model relevant to both of them and the experience, as a whole, one to keep in the memory.
I did
Credits:
Client: Unimed-BH
Period: 2019
Photo credit: Nitro