The challenge

Develop a curatorship that connected people that are changing the city and their communities to Cine Theatro Brasil Vallourec. The goal here was to generate new business possibilities and attract new forms of occupation and experiences in the space.

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The result

There were five main concepts, each one with two episodes and one host. The goal here was to explore the client's needs and promote diversity and decentralized agendas.

We talked about:

• Central Connections - The power of exploring the central part of the city.

• Innovation - How innovators are changing the city and promoting diversity and inclusion.

• Culture - The power of the cultural agents of the city and the possibilities for the present time.

• Inspiration - Presenting people that inspire the city by promoting activations and events that leave a mark on it.

• Experiences - How corporations are exploring the customer experience and how can we make the most of it by decentralizing projects.

You can watch "Dialógos Urbanos" on Cine Theatro Brasil Vallourec’s Youtube channel.

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Lessons learned

This process allowed me to find new voices and discover new projects in my hometown. I was then able to endorse the voice of the brand through initiatives anchored in innovation, diversity, inspiration, experience, and culture.

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I did:

#curatorship #management #executiveproduction

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Credits:

​Client: Cine Theater Brasil Vallourec

Period: 2021

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Watch it here: