The challenge

You already know the story, but in 2020 we all needed to adapt to the new circumstances. In response to this fast-changing scenario, the festival needed to create its online positioning assertively and within the conceptual scope of the project.

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The result

Desperta Indica was a daily curatorship of free online actions, focused on health and well-being, which occupied the Unimed-BH social media from March to April 2020.

 

Desperta Diálogos was a web series with themes related to health, within the conceptual dimensions of the project, with two seasons (2020/2021) of four episodes each. The format had one host and two guests per episode. I developed the main concepts, curated the content and the participants. I was also responsible for executive production.

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Lessons learned

Any change in society's behavior requires a quick response from organizations. Here, in particular, it was a very assertive response to promote open dialogues and provide information based on trends and experiences related to health. The execution process involved robust research that made me discover very interesting projects, even leading to other works.

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I did

#curatorship #management #executive production

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Credits:

Client: Unimed-BH

Period: 2020 - 2021

Photo Credit: Árvore- Corporate Communications Laboratory