For the second year, I had the pleasure of leading Lab-to-Lab Pardini 's strategy on this project.

The stand was designed with an emphasis on hospitality, creating an environment conducive to meaningful exchanges and conversations, providing a more fluid and light commercial atmosphere.

To enrich the content experience, we adapted the promotional materials in menu format, which in addition to technical content includes “specials of the day”, which are exclusive invitations to the lectures and workshops that make up the congress program.

Thinking about the public's convenience, a "take away machine" was created that allows you to choose your preferred way of receiving the material: physically, via WhatsApp or email. The proposal is to facilitate access to denser technical content according to individual preferences.

Furthermore, we have prepared an impactful strategy for the current market protection campaign, choosing not to have a permanent exhibition space, but a moment of interaction with the public through a dynamic and differentiated game, which will certainly attract the attention of participants and will further reinforce the brand’s positioning.

Who did:

I am responsible for project management and experience design

Executive production was under the care of Panda Intelligence at Events

The scenography project is by Vista Eventos

Photo credits: Cassiano Ferraz

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