Gabriela Santos
The Power of Events in Demand Generation
In the dynamic world of marketing and sales, events have emerged as a powerful channel for demand generation and brand strengthening....
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Mar 252 min read
"Peak and End" Rule and How It Will Change Your Experience Projects
Did you know that how we remember experiences can be entirely influenced by when they peak and end? According to research by Daniel...
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Mar 252 min read
Experience Design: Creating Creating authentic connections based on the fundamental human needs
I recently came across an article by Mikkel Pilgaard, which explores fundamental human needs from an economic and philosophical...
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