HI!
This is a space for you to learn more about my professional journey.
I am an event strategist and Experience Designer who creates real and meaningful experiences that deliver high strategic value. This involves extensive study and research, allowing me to develop projects focused on clients' objectives and audiences.
I work in event management, overseeing the entire ecosystem required by an event. I develop curations, allocating transformation agents and professionals with complementary skills to achieve more accurate deliveries and further strengthen projects. I also bring experience design into the mix to generate even more differentiation for brands.
With over fifteen years of experience in the field, I am driven by curiosity, determination, and ethics. My focus is on delivering experiences that create continuous transformation pathways through unforgettable experiences.
Extremely curious, an avid reader, a therapy enthusiast, and a Kung Fu practitioner, I have been studying experience design since 2018. My annual learning path includes courses and content that boost my professional and personal growth.
Check out a sample of my work below and get in touch to exchange ideas or invite me to a project!
Curation
I offer specialized artistic and content curation services designed to enrich both corporate and cultural projects. With a careful and personalized approach, I ensure that the specific needs of each initiative are met with excellence. My expertise in curation guarantees that each project receives detailed attention, elevating its value and impact in the market.
I create experiences for brand activations, events, and networking projects in both corporate and cultural realms. My goal is to provide memorable and impactful moments, integrating creativity and strategy into every detail. I strive not just to meet, but to exceed expectations, ensuring that each experience is unique and enriching.
Experience Design
I offer specialized management for corporate and cultural events, providing comprehensive services from strategic planning to detailed execution. I ensure a seamless and memorable experience, tailored to the specific needs of each event. My approach is designed to maximize the success and impact of every initiative, with every detail carefully planned and executed with excellence.
Event Management
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CBAC 2023
The booth was designed with an emphasis on hospitality, creating an inviting space for meaningful exchanges and conversations, fostering a more relaxed and fluid business atmosphere.
To enhance the content experience, we adapted promotional materials into menu formats. These not only include technical content but also feature "specials of the day," which are exclusive invitations to the congress's lectures and workshops.
CBAC 2023
The booth was designed with an emphasis on hospitality, creating an inviting space for meaningful exchanges and conversations, fostering a more relaxed and fluid business atmosphere.
To enhance the content experience, we adapted promotional materials into menu formats. These not only include technical content but also feature "specials of the day," which are exclusive invitations to the congress's lectures and workshops.
Liga Steam
This event featured education experts Idenilza Miranda, Kátia Smole, Maria Helena de Castro, and Lilian Bacich, and was hosted by journalist Zeca Camargo.
A hybrid event held at the Açolab space in the ArcelorMittal building to launch the project STEAM Education, an acronym in that stands for the connection between Science, Technology, Engineering, Arts, and Mathematics.
Saúde Mob
To motivate internal teams and all employees of the Pardini Group, we created a dynamic event featuring influential members from across the group.
With over two thousand online viewers and 300 Saúde Mob team members participating in person in Belo Horizonte, São Paulo, Goiânia, Rio de Janeiro, and Belém, I crafted an experience that showcased the best of the group's new business unit, both in-person and online.
Intentional Learning Paths
During my stay in Australia from 2006 to 2008, I studied Multimedia. When I returned to Brazil, I didn't apply what I had learned as my professional path took a different direction, leading me to the events sector.
Today, my focus is on acquiring complementary skills that align with my current journey. To achieve this, I have created annual learning paths.
In recent years, I've established an annual budget dedicated exclusively to learning. My previous trajectory didn't allow for this investment, so being able to do this now feels like a significant achievement.
Here’s how it works: I plan a learning path that aligns with my long-term goals and do my best to follow it. Along the way, I incorporate books, videos, podcasts, and, of course, events.
I always design real experiences with the goal of becoming a professional capable of delivering high strategic value projects for my clients. This journey is continuous, ensuring I keep growing and evolving.
2024
Permanent
Open English
2020
Introduction Knowledge Curation
Inesplorate
2020
Table Method
Mesa Company
2023
Experience Design
Kaospilot
2021
Futures
Aerolite
2021
Pulse - Experience is Business
No One
2024
Product Growth
PM3
2023
Experience Design
Kaospilot
2022
Product Manager
PM3
2023
Product Marketing
PM3
2024
Product Marketing
PM3
2024
Product Leadership
PM3
2024
Become - Designing for Transformation
Kaospilot